THE SECRET IS OUT! I can finally tell you guys all about the Transform Blogger Stories Campaign I've been working on for monthssss. If you follow me on any form of social media you'll see how much I love my job. When you work hard at something and it pays off, it's the best feeling ever...
So back in 2015 our blogger program with Transform began to snowball, it became apparent that it was finally ok to be not as perfect as everyone seems to think and talk about our insecurities. After months of consideration, long days and sleepless nights we decided to launch the #BloggerStories Campaign featuring four influential fashion, beauty and lifestyle bloggers who had all come to Transform for the same reason - to become a more confident self.
Shot back in January we were all sworn to secrecy with the embargoed content - which nearly killed me as I wanted to shout from the roof top about this groundbreaking campaign! The shoot itself was set over two-days and was a roller coaster of emotions as you could imagine. Watching the individuals speak openly and honestly about their body issues and how elements made them feel insecure was honestly so hard to hear... I mean look at these four, how incredibly beautiful are they! But that just goes to show the background to this campaign - from the outside looking in these girls are a straight 12/10, but in actual fact each one had a hangup that had troubled them since they were younger.
Each influencer was given one clear instruction throughout the whole campaign 'Tell us your story, warts and all." And so they did. With absolutely no script in sight, they spoke straight from the heart about their own personal journeys and issues and how they dealt with them. Have you checked out the Transform #BloggerStories Campaign yet?